Wicked Fast Sports Nutrition: Wicked Lean Launches!

Earlier today, I sent out this email to our most loyal Wicked Fast customers - triathletes, marathoners, ultrarunners, and assorted endurance nuts to alert them (and you) to the launch (finally!) of our newest product = Wicked Lean (see #2 below).

I also wanted to find out what people generally thought about the whole issue of “banned substances” in dietary supplements (see #1 below). My hunch is that most people don’t care as much about the “elite athlete doping” issue as they do about naturally performing at their best with whatever “edge” they can find. We’ll see what comments I get back to this question and to my upcoming article on the topic in Competitor (a major endurance magazine/website).

===================================

Hi Everyone,

Thanks for being a Wicked Fast customer. I have two quick things to share with you - one Question - and one Announcement.

1. The Question

Do you care whether or not Wicked Fast products are certified by a 3rd-party lab to be free of prohibited substances?

-For several years, our Energ-Ease and Recover-Ease products have been certified by BSCG (Banned Substances Control Group) and HFL (in the United Kingdom) to be "free" of any substances deemed to be prohibited or banned by sporting governing bodies. This means that if you're competing in NCAA or Olympic or similar events (where you might have to pee in a cup), then our products would not cause anyone to "test positive" for something that shouldn't be there (steroids, stimulants, etc).

-Our Energ-Ease and Recover-Ease continue to be manufactured under FDA-GMP conditions (the highest and most stringent) and we screen all of our raw materials to ensure the highest purity and potency - but we're not sure if you (our customers) give a hoot about the extra level of banned substance analysis.

-Let me know if you want us to continue our 3rd-party banned substance testing (or if you don't really care). This is an added expense for our little company - we refrain from advertising and pro sponsorships so we can keep our prices fair for avid age-groupers like ourselves - but we'll continue the analytical testing if you want us to.

2. The Announcement

Earlier today, we launched our newest product - Wicked Lean ("Burn Fat, Control Appetite, & Enhance Metabolism")

-We've been testing and tweaking and retesting the Wicked Lean formula for the last 2 years and we're thrilled that it is finally "out there" for people to start using (especially with the off-season and Holidays coming, when many of us tend to stray away from our race weight and the need to get back to race weight as the season heats up).

-We have some cool deals on Wicked Lean and we're sharing free bottles with our loyal customers (look for your freebie in you next auto-delivery of Energ-Ease or Recover-Ease).

-Related to the Question above - you should know that Wicked Lean contains a couple of ingredients that are considered by WADA to be "prohibited" stimulants - so if the drug testers are often knocking on your door, then you might want to skip Wicked Lean - no matter how effective it is at helping you hit your race weight.

-Wicked Lean is produced in a completely separate facility (in another state) from our production of Energ-Ease and Recover-Ease, so there is no risk of "cross contamination" between the products. So, if you are concerned about banned substances, both EE and RE will remain "dope-free" even if Wicked Lean is off limits for you.

Thanks for letting me share this info with you all. Please let myself or Julie know if you have any questions about any of our Wicked Fast products.

Good luck with the rest of your seasons - and if you're already in the "off" season - then rest and relax and kill it in 2011!

All best,

Shawn

====================

Shawn M. Talbott, Ph.D.

Chief Scientific Officer

Wicked Fast Sports Nutrition

648 E Rocky Knoll

Draper, UT 84020

801-576-0788 (office)

801-915-1170 (mobile)