Friday, October 29, 2010

New "About Us" at Wicked Fast

I thought it was about time to update the "About Us" portion of the Wicked Fast Sports Nutrition website for a few reasons. The primary reason is that people are SO surprised when they call or email us when either myself or Julie picks up the phone or personally replies to an email message. Many of our customers are expecting to get transferred to a call-center to speak with a customer service agent (not always a "bad" thing) - so they're surprised to actually get the owners of the company.

Well, it's not surprising to us, because when we started Wicked Fast back in 2004, we wanted to have a "different" type of nutrition company - one that didn't rely on advertising or pro-athlete payoffs to "push" its products - one that focused on the science of endurance to develop super-premium products (without the super-premium price) - and one that we could run the way we wanted to run it, with a commitment to helping our customers achieve their peak potential (hey, we can't all be on the podium, but we can certainly do our best to reach our personal best).

We're a small company - and we'll always be a small "niche" company because we want to stay focused on the committed endurance athletes (like us) who take their training and racing and personal performance seriously. 

At Wicked Fast, Julie and I personally guarantee that our products will be the purest, most-potent, and most effective products for Endurance, Recovery, Balanced Nutrition, and Fat Loss that you have ever used. Period. 

Thanks for reading...

Shawn

Here is the new "About Us" text for your reading pleasure:

About Us

Wicked Fast Sports Nutrition (WFSN) provides FOUR research-proven nutrition products specifically formulated for endurance athletes. Our products are formulated with the highest purity and highest potency ingredients by endurance athletes for endurance athletes. The Wicked Fast Team (all of whom are avid endurance junkies – just like you) is focused on developing and delivering the highest quality, efficacious and cutting-edge natural products to endurance athletes around the world. Try Wicked Fast products and FEEL the difference for yourself.

Wicked Fast is owned and operated by Shawn & Julie Talbott – so when you email or call, you’ll get one of us – not a call center or an order taker. Shawn holds a MS in Exercise Science (UMass Amherst), an EMP in Entrepreneurship (MIT), and a PhD in Nutritional Biochemistry (Rutgers), and is an avid endurance athlete with 14 Ironman finishes and numerous ultra-marathons under his belt. Julie holds a BS in Industrial Engineering (UMass Amherst) and an MBA in Operations (Rutgers), and is also an endurance athlete competing in marathons and trail running. No matter what questions you might have about Wicked Fast products – how they work – what our science shows – how to use them – how you can become a distributor – how they compare to more costly products – why we don’t advertise – whatever – Shawn & Julie can help to answer your questions and help you go faster, recover quicker, and reach your peak potential.

Our FOUR products are:

Energ-Ease helps you to "Get up... Get going... and Keep going..." Energ-Ease is the only endurance supplement that delivers quick energy, sustained stamina, and helps maintain normal hormone balance to help you avoid overtraining. Take Energ-Ease before exercise to help you reach new heights in energy, endurance, and stamina.

Recover-Ease helps your body to recover faster and more completely from your hardest efforts. No other recovery product works the way Recover-Ease does to reduce stress hormones, improve immune function, accelerate tissue repair, and manage muscle soreness.

Intense Defense is a comprehensive and balanced multi-nutrient supplement intended for dedicated endurance athletes. It provides 3 complete formulas delivering Optimal Nutrition, Antioxidant Balance, and Inflammatory Control.

Wicked Lean with Neurovectin helps burn fat, control appetite and enhance metabolism. One to two ounces before exercise or a meal will help ignite your metabolism while enhancing focus, giving that extra "edge" to your workouts and your willpower! Achieve your optimal "leanness" and high-octane performance with Wicked Lean.

Our Vision

To use the science of today – plus the wisdom and tradition of nature – to enhance your physical and mental endurance performance…

Committed To Research

WFSN considers science to be its guiding principle. While other companies pay a great deal of lip service to science, Wicked Fast stands behind each and every one of its products with clinical studies (on our actual finished products in endurance athletes), patents, biochemical assays, and laboratory analyses to prove to you that our products are pure, safe, effective, and worth your attention. We are one of the few nutrition companies in the world to maintain our own state-of-the-art human physiology and exercise biochemistry laboratory and support a program of ongoing clinical performance research. Rather than spending money on expensive advertising or professional athlete sponsorships, we would MUCH prefer to spend our money on research to ensure our products are the most potent, highest purity, and most effective endurance products on the market.

Committed To You

Every WFSN product is developed with the end-user in mind. We do not “pixie dust” our products with miniscule levels of ingredients. Rather, we only use the clinically effective amounts of the specific ingredients known to be effective for a particular benefit. We do this because we know that our customers want products that WORK – not products with empty promises and marketing hype. Each and every WFSN product is backed by our 100% money-back guarantee.

Research Proven

Our research has been presented at numerous prestigious scientific conferences, including The American College of Sports Medicine (ACSM), American College of Nutrition (ACN), Experimental Biology (EB), American Society for Nutrition (ASN), and the International Society for Sports Nutrition (ISSN), among others.

Tuesday, October 19, 2010

Wicked Lean Launches!

Earlier today, I sent out this email to our most loyal Wicked Fast customers - triathletes, marathoners, ultrarunners, and assorted endurance nuts to alert them (and you) to the launch (finally!) of our newest product = Wicked Lean (see #2 below).


I also wanted to find out what people generally thought about the whole issue of “banned substances” in dietary supplements (see #1 below). My hunch is that most people don’t care as much about the “elite athlete doping” issue as they do about naturally performing at their best with whatever “edge” they can find. We’ll see what comments I get back to this question and to my upcoming article on the topic in Competitor (a major endurance magazine/website).


===================================

Hi Everyone,


Thanks for being a Wicked Fast customer. I have two quick things to share with you - one Question - and one Announcement.


1. The Question

Do you care whether or not Wicked Fast products are certified by a 3rd-party lab to be free of prohibited substances?


-For several years, our Energ-Ease and Recover-Ease products have been certified by BSCG (Banned Substances Control Group) and HFL (in the United Kingdom) to be "free" of any substances deemed to be prohibited or banned by sporting governing bodies. This means that if you're competing in NCAA or Olympic or similar events (where you might have to pee in a cup), then our products would not cause anyone to "test positive" for something that shouldn't be there (steroids, stimulants, etc).


-Our Energ-Ease and Recover-Ease continue to be manufactured under FDA-GMP conditions (the highest and most stringent) and we screen all of our raw materials to ensure the highest purity and potency - but we're not sure if you (our customers) give a hoot about the extra level of banned substance analysis.


-Let me know if you want us to continue our 3rd-party banned substance testing (or if you don't really care). This is an added expense for our little company - we refrain from advertising and pro sponsorships so we can keep our prices fair for avid age-groupers like ourselves - but we'll continue the analytical testing if you want us to.


2. The Announcement

Earlier today, we launched our newest product - Wicked Lean ("Burn Fat, Control Appetite, & Enhance Metabolism")


-We've been testing and tweaking and retesting the Wicked Lean formula for the last 2 years and we're thrilled that it is finally "out there" for people to start using (especially with the off-season and Holidays coming, when many of us tend to stray away from our race weight and the need to get back to race weight as the season heats up).


-We have some cool deals on Wicked Lean and we're sharing free bottles with our loyal customers (look for your freebie in you next auto-delivery of Energ-Ease or Recover-Ease).


-Related to the Question above - you should know that Wicked Lean contains a couple of ingredients that are considered by WADA to be "prohibited" stimulants - so if the drug testers are often knocking on your door, then you might want to skip Wicked Lean - no matter how effective it is at helping you hit your race weight.


-Wicked Lean is produced in a completely separate facility (in another state) from our production of Energ-Ease and Recover-Ease, so there is no risk of "cross contamination" between the products. So, if you are concerned about banned substances, both EE and RE will remain "dope-free" even if Wicked Lean is off limits for you.


Thanks for letting me share this info with you all. Please let myself or Julie know if you have any questions about any of our Wicked Fast products.


Good luck with the rest of your seasons - and if you're already in the "off" season - then rest and relax and kill it in 2011!


All best,


Shawn

====================

Shawn M. Talbott, Ph.D.

Chief Scientific Officer

Wicked Fast Sports Nutrition

648 E Rocky Knoll

Draper, UT 84020

801-576-0788 (office)

801-915-1170 (mobile)

Shawn@WickedFastSN.com

www.WickedFastSportsNutrition.com


Follow me on Twitter http://twitter.com/DocTalbott

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