Thursday, August 26, 2010

Energ-Ease is BACK!

After several months of being out-of-stock, Energ-Ease is BACK (and we’re having trouble KEEPING it in stock - a good problem to have, I guess)...

Energ-Ease is our dietary supplement for “improving energy, stamina, and endurance” - it helps your body to use oxygen more efficiently (so you have that “extra gear” when your workouts and competition demand it) and it helps you to avoid overtraining by naturally maintaining the balance between anabolic/catabolic hormones (so you can train harder to get faster, without getting sick or hurt).

We launched Energ-Ease in 2006 at Ironman Arizona because there was no endurance/stamina supplement on the market that did what I wanted it to do. There were - and still are - plenty of low-potency cordyceps and rhodiola products out there (selling for $50-$75 per month), but none of these delivered the right levels and combination of ACTIVE compounds to truly have a benefit for improving oxygen utilization and endurance performance. We’re the ONLY endurance nutrition company that standardizes all of our products to specific levels of specific active compounds - so you (and we) get the most potent and most balanced benefits. If you care to “do the math” you’ll see that the total content of active endurance compounds in Energ-Ease is much higher than competing products (Adenosine, Rosavin, Eleutheroside, Glycosaponin, Eurypeptide, Reseveratrol, and Withanolide) - but it’s not so much a “more is better” thing - it’s really a matter of “more of certain compounds in combination with the right levels of other compounds” that will help you reach your true potential as an endurance athlete.

One of the reasons that we had trouble getting Energ-Ease back in stock was because we use only the very highest-purity and highest-potency herbal extracts - and these extracts are simply not widely available (and they’re expensive). This is why you won’t see the Energ-Ease formula being “copied” anywhere else - because it’s too expensive for the mainstream companies and too limited in availability to sell to the mass market. That’s fine with us - we’ve always been about serving the niche of competitive endurance athletes (which is where we live as triathletes, cyclists, trail runners, etc) - with the best products possible. We could have been back selling “something” called Energ-Ease within a couple of days if we wanted to use the low-potency Cordyceps and Rhodiola powders that are so widespread in the industry (and so widely contaminated with banned substances), but that’s not our gig - and while it might increase our sales and certainly our profit margins to use the low-potency stuff, it would go against everything that Wicked Fast stands for...

Here’s a short note from a new Wicked Fast COACH who had a breakthrough performance in a recent International UCI Pro-1-2 stage race:

Subject: Energ-Ease ROCKS!

Thanks Julie, you are a star!

The Wicked Fast combo took me to 7th place!

Thanks for everything!!!

I want to order wholesale if possible...

Please let me know re: wholesale process

Thanks

Dave

Here’s the back-story with Dave (and with so many others who TRY Wicked Fast products). Dave is an up-and-coming cyclist. He’s been buying and using Recover-Ease for some time to help him recover faster and more completely after training. He’s a devoted “fan” of Recover-Ease, so we sent him a free bottle of Energ-Ease to try - and the combination of Energ-Ease before workouts and Recover-Ease after workouts helped him to have that breakthrough performance. Is Dave psyched? You bet - so psyched that he is now ordering Wicked Fast products on our wholesale Coaches Program and helping his coached athletes to reach their full endurance potential as he is doing. We benefit - Dave benefits - his athletes benefit - and the competition suffers. Very cool.

Give Energ-Ease a try - you’ll find that “extra gear” in your workouts because your body will be using oxygen more efficiently - and you’ll be able to dial up your workout intensity/duration without succumbing to the tiredness and dead legs that come with overtraining. Maybe you’ll like it so much, you’ll want to share it with others in your club, your training mates, or your athletes (if you’re a coach) - or maybe, you’ll just want to keep Energ-Ease “secret” and let your mates wonder why you’re flying...

Thanks for reading...

Shawn

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Shawn M. Talbott, Ph.D., FACSM, CNS, LDN

CEO (Chief Endurance Officer)

Wicked Fast Sports Nutrition

www.wickedfastsportsnutrition.com

Shawn@WickedFastSN.com

801-576-0788

Thursday, August 19, 2010

Michelle Barton is a Peach (and can kick your butt)...

Good Karma - that’s all I can say.

Here at Wicked Fast, we don’t “do” sponsorships (in the traditional sense anyway) and we don’t “do” advertising (again, not as you might traditionally think of “advertising” - more on that in a future blog) - BUT, we DO SUPPORT a wide range of endurance athletes and endurance events around the country and around the world. We often send product samples (to use as podium and raffle prizes) and swag (like our great clothing, water bottles, and gear bags) to events (triathlons, ultra runs, etc) because we feel this is a great way to give something back to the sports that we’ve been doing for so many years.

We also have a limited number of athletes that we “support” in various ways. We don’t do this as “sponsorships” per se, but do it more because we just LIKE these particular athletes and they like US and our products. Typically, these have been long-time users of Recover-Ease and Energ-Ease (www.wickedfastsportsnutrition.com). We sometimes will send “extra” (free) bottles of product with their orders - and sometimes we’ll send “extra” (free) product when they’re attempting a “big” event (like back to back to back ultras or huge speed attempts or other such craziness)...

We feel like helping out a few of these great folks ends up helping us in the end anyway (that’s the part about “good karma”) because these athletes have amazing performances and they talk about our amazing products to their training buddies. We could not ask for more than to be associated with “good karma” folks - that’s a big part of why we started Wicked Fast in the first place.

Here is a recent note from one of our “Friends of Wicked Fast’ - and amazing ultrarunner (and person), Michel Barton. Last year, Michelle won just about every ultra in California - setting course records in most of them - and chatting up her buds about how Recover-Eae was helping her to bounce back faster from her nutso training and racing schedule. We met Michelle thru a mutual friend and fell in love with her contagious enthusiasm for life (one of those “good karma” folks). Here is one of her recent notes:

Dear Julie and Shawn,

Thank you soooo much for the restocking of Recover-EASE!!

I have good news, I won the Leona Divide 50 miler and broke the course record!!!

I was 1st woman and 4th overall in 7:19:04.

I seriously could not do this without your support and your amazing incredible product!!

Thank you from the bottom of my heart!!

You are so wonderful, I appreciate all that you have done for me!!

I will send you some photos from the race!!!

Have a great day!!

Best always, Michelle

That’s all for now - you (and we) need to get out there for our morning workouts - thanks for reading...

Shawn

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Shawn M. Talbott, Ph.D., FACSM, CNS, LDN

CEO (Chief Endurance Officer)

Wicked Fast Sports Nutrition

www.wickedfastsportsnutrition.com

801-576-0788